5 Tips to Increase Your Grab and Go Food Sales [VIDEO]

在当今快节奏的世界中，消费者比以往任何时候都更忙碌，并且越来越受方便和快速决策的影响。

结果，消费者需要在旅途中可以消费的食物选择。

近年来，需求的增加导致抢劫粮食销售的持续增加。

In the following, we will go over the选择合适的食物包装的重要性并为您提供5个关键技巧，以帮助您确保包装吸引消费者.

The grab-and-go food trend, once limited to supermarkets, has expanded to include airports, schools, hotels, colleges, restaurants, and other businesses serving food.

作为食品提供商，利用对抢购食品的不断增长的需求可以帮助您的业务增加食物销售.

对于某些人来说，增加的销售将意味着通过突出的开放式冷藏单元来补充您的常规菜单。对于其他人来说，这意味着在您的设施中安装自动售货机或信息亭。

Often an冲动购买, no matter where grab-and-go food is being displayed,抓取食物包装需要视觉吸引人，功能和方便to consumers.

捕获市场的一种简单方法是选择为您提供产品的产品包装。

为您的客户提供高质量的抢购包装，从而使选择变得轻松，这将帮助您的客户快速做出选择，进而帮助您提高食品销售。

销售您的菜单项，以增加Grab＆Go Go Food Sales

To capture the grab-and-go consumer, your grab-and-go packaging should mirror the quality of food that you are selling, to signal to your customers that they’re getting the same quality on-the-go as they would receive in-house.

确保您的产品能够达到其全部销售潜力，您需要选择包装：

1. Enhanced Appearance

帮助消费者做出简单选择的最重要方法之一，进而增长您的销售额，是通过使产品容易被消费者可见，以突出食物的质量。

People buy with their eyes.

无论该物品在食品加热灯下还是在冷藏陈列中，您都应始终在包装中展示食物，以补充您的菜单项并吸引消费者。

Clear Display

人们想看看他们在购买什么。清晰的包装将证明你所看到的就是你得到的。清晰的食品展示将显示食物的首选功能，例如新鲜，酥脆的蔬菜或粘糊糊的Mac和奶酪。

"Clear plastic packaging is significantly more attractive to consumers than printed paperboard boxes."Inline Plastics Corp.高级产品经理Carrie Cline说。

“克莱姆森大学（Clemson Universityclear plastic clamshell packaging are more than 400 percent more attractive to consumers than identical products in printed paperboard boxes。”

Transparent packaging allows customers to see the quality of a product, reinforcing their purchase decision.

清晰的窗口或透明的包装还可以使那些被压迫的消费者快速选择。在克莱姆森大学（Clemson University）的同一项研究中，发现透明的塑料翻盖套件比纸板包装快40％。

专家提示：阻止食物的视野可以阻止客户能够快速扫描和选择食品。如果您在产品中标记或添加贴纸，最好不要覆盖包装的窗户显示器或将贴纸覆盖透明容器的前部。

通风系统和防雾盖

无法通过产品包装轻易看到的食物会导致消费者瞥见它，从而导致销售损失。

具有通风系统和防雾盖的容器释放蒸汽，防止冷凝并保持食物可见。

Containers without venting systems allow for the buildup of steam, causing your crisp products to lose their desired texture.蒸汽还会雾化产品窗口，隐藏食物的吸引力。

此外，用冷凝的盖子盖子可能会导致消费者相信您的产品已经坐在架子上很长时间了，从而减少了他们购买的可能性。

2.持久的新鲜度

Ensuring that your grab-and-go packaging preserves your food’s flavor, texture, and appearance under the effects of time and temperature is important to your customer’s satisfaction and your business’ image.

全外线密封

A full perimeter seal is a tightly interlocking seal around the entire opening-edge of a package.

完整的外围密封将使您的产品更新更长。

Increasing the shelf-life of your products can help you reduce the amount of shrinkage your business experiences as a result of spoiled food.

紧密密封的包装还可以帮助客户获得紧密泄漏的密封的信心。运送餐点的顾客希望保证不会泄漏。

Resealable

Some consumers are attracted to meals or snacks in packaging which has the benefit of being able to be opened and resealed for later snacking.

Resealable packaging increases the life of a productcompared to packaging that cannot be properly closed after its initial opening.

Compartments

隔间使您可以在一个容器中展示多种食物，而无需牺牲质量或便利。

Grab-and-go containers with different slots for food items help to preserve the quality of each individual food item by not allowing the different flavors and textures of the food items to mix.

3.便利

Consumers who are opting for a meal or snack on-the-go are not willing to sacrifice quality or convenience.

微波/烤箱安全

If you’re serving prepared hot food, your packaging should enable the consumer to reheat it directly in the packaging when they are ready to eat it.

带有插入物和盖的杯子

为了保留新鲜度或保持需要一起食用的互补物品的质量，请使用带盖和插入物的杯子。

Products like vegetables and dip or yogurt and granola, which offer convenience when served together but lose their desired flavors or textures when combined, should be kept separate until consumption.

Clear plastic cold cups paired with an insert and lid will give customers a good view of what is being served, keep the products separate, and still provide consumers with convenience.

4. Improved Safety

Tamper Evident

更明显的包装使消费者安心。

Packaging that clearly shows if it has been tampered with or previously opened can warn a consumer that the item they have chosen may not be in its original condition.

5.环保选择

Trends in sustainability may have your customers expecting environmentally friendly products and sustainable processes in your day-to-day operations, including your grab-and-go packaging selection.

选择比其他选择来说可持续包装ives can display your business’ efforts to safeguard the environment, ultimately making your business look better and growing your customer base.

Green Grab & Go

Grab-and-go packaging is available in a variety of sustainable materials offering several green disposal options.

请记住，上面提到的重要功能，例如包装清晰度和全外围密封，绿色抓取包装不应牺牲这些所需的特征。

可持续收获的材料

Products that are made from post-consumer materials help reduce the amount of raw or virgin materials used in products that may only be used once before ending up as trash.

Molded fiber is generated from post-consumer materials such as paperboard, corrugated cardboard, or newsprint.

Recyclable Materials

Choose products that can “close the product loop” and can be reused, recycled, composted or turned into energy.

Plastic containers can be made from recycled plastic, such as PET. PET is also one of the most widely accepted plastics by curbside recyclers, allowing for easy recycling after use. Additionally, PET products can also provide great package clarity and a full perimeter.

最后的想法

没有迹象表明抢劫食品趋势的增长放缓，企业应寻求吸引人且功能强大的展示容器，以促进消费者的产品新鲜感。

EBP and other Imperial Dade locations keep up with the latest grab-and-go packaging trends to ensure your prepared foods are marketed in the most appealing way to keep your customers happy and to help you grow your food sales. If you're located in the United States, Puerto Rico, or the Caribbean, we have a wide variety of to-go containers that will meet your packaging needs.

平衡外观包装的外观，功能和成本可能很复杂。联系EBP专家要回顾您当前的食品服务运营和知识渊博的产品建议，以最适合您的预算和需求。